MakeMyTrip.com is an Indian web based company that helps people to go out on vacations and holidays. It has a firm standing in the market (1 of every 12 domestic flights are boarded courtesy of the company). Make My Trip gives its clients an array of travelling and vacation opportunities, with local and abroad tickets, train travel tickets, local bus tickets, and bookings for local and abroad accommodation, vehicle leasing, local and foreign vacation packages, MICE (Meetings, Incentives, Conferencing, and Exhibitions) visa facilities and so on. The website came into the scene ten years back in the month of April 2000 and currently has workplaces in 20 cities of India and 2 offices abroad viz., San Francisco, CA and New York plus a number of area monopolies.The company was budding at a time when the travel market didn’t have a great size of customers. Therefore, they decide to focus majorly on the Indo-US travel segment. In a comparatively undersized period, the company prospered to establish itself as a big name travel web portal in the Indo-US division, and at the moment bears an almost 4% allotment of the international market, that is estimated at $1 billion. With the anarchy in the Indian travel business whose main reason is the LCC, the company instigated its website for the local travelling in the 2nd quarter of the financial year 2005-2006. In its aboriginal year of function, it turned out to be the paramount company in terms of web based business. As said by the company’s description, the website has never missed it sales revenue targets and the same happened in the previous account year in which they reaped $500 million (as per March 2010) and thus building it into the nation’s No. 1 Travel Company.
Makemytrip.com has now gone a step ahead by espousing a Hybrid OTA Model, comprising of 20 workplaces across India and also numerous franchised offices. This is done to aid the entity in serving those customers who always look out for a face-to-face conversation with an agent instead of using impersonal means (emails, telephone conversations, etc).
